Founder Story

Bill.F brand founder Nancy Xu wasn’t a chef, engineer or designer, she just knew kitchenware better than  anyone else.

Frustrated with the lack of choices  available, and armed with a dream to create a better kitchenware industry, she founded the Bill.F brand.

With a keen sense of her customers’ needs, business intuition and an eye for design, Nancy and her team have brought innovative kitchen designs into marketplaces and homes across the world. Her and her team continue to perfect, innovate, test, research and refine products to ensure Bill.F brings its customers the best kitchenware for all their culinary needs.

Since its beginning, Bill.F products have won the favor of domestic and foreign customers thanks to its elegant style, impeccable craftsmanship and long-lasting durability.

Now, Bill.F is dedicated to delivering fine high-quality products to the American home. Its Nancy dream that all homes benefit from a well-equipped kitchen that helps families share and enjoy each and every meal.

As a respected founder, wife, mother and active member of the community, Nancy enjoys cooking for her family, delivering delicious home-cooked meals to her local nursing home, and exchanging recipes and kitchenware secrets with her neighbors, friends and customers.